Cutting through the noise to get attention is vital in a world where consumers and potential clients are bombarded with content and ads. Yes, you can leverage AI to help you with your business marketing, but if everybody’s doing it, everybody is producing the same personality-free slop, and no-one is cutting through. So, what is the time-pressed, budget-stressed small business owner to do?

In this session Deanna O’Connor will introduce you to useful AI tools to use for creating marketing content, and most importantly, teach you how to keep the human element in the loop, so that you produce content that speaks with the voice of your brand, and still has personality. She explains how to get started and best practice around creating sound and ethical policies for your team to abide by.

You’ll learn how to generate eye-catching social media posts, blogs, and email newsletters in minutes, not hours, and personalise content to target your audience effectively and boost engagement. Leveraging cutting edge technology will not only free up your time to focus on growing your business but also save you money and help you stay ahead of the competition.

Bio:

O'Connor is an experienced journalist and editor, now specialising in branded content and advertorial. Her CV spans print and digital publishing, social media, events, TV & film, webinars, and workshops. A certified trainer and facilitator, she works as a freelance editor with a client portfolio including The Irish Times Content Studio, IDA Ireland, KPMG, Chambers Ireland, the Small Firms Association and more. She is also on the board of Dingle Literary Festival.